Power 360 News

Major Nelson announces how you can help support the
Deanna Favre Hope Foundation and Breast Cancer Research

On this weeks Majors Minute, Larry Hyrb features the partnership between Xbox 360, Target, EA Sports, and the Deanna Favre Hope Foundation. You can learn more about their joint efforts and how you can help raise money and awareness for Breast Cancer research during the month of October for National Breast Cancer Awareness Month.

If your still thinking about getting Madden O9, then now is the time to act and pick up this very special copy of the game in Pink. At the same time we would like everyone to think of ways that they can continue to help support with other causes in the future. The Power of 360 is still working on our fund raiser efforts too and we need an additional $700 to reach our goal by October 20th.

So next time you fire up your Xbox 360, please go and check out Major's Minute and learn more about this effort and if you haven't joined our Heroes list yet, we can still use a few more between now and October 20th. The Power of 360 will announce the Hero winners for all of the prize packs on Monday October 20th, 2008, Live on LAGtv. Read full release on Madden 09 in Pink below.

EA Sports Joins the Fight against Breast Cancer
with Madden NFL 09 Pink
Limited Edition Videogame Raises Funds for
Breast Cancer during National Awareness Month

REDWOOD CITY, Calif., Oct 02, 2008 (BUSINESS WIRE) -- Electronic Arts Inc., announced today that Madden NFL 09 Pink will be available throughout the month of October, coinciding with National Breast Cancer Awareness Month. Boasting the same renowned gameplay and graphics found in Madden NFL 09, Madden NFL 09 Pink features limited edition packaging displaying a pink ribbon--the international symbol of breast cancer awareness. Proceeds from Madden NFL 09 Pink will contribute to a donation to the Deanna Favre HOPE Foundation on behalf of EA SPORTS(TM) and Target, the exclusive retailer of the title.

Deanna Favre, wife of Madden NFL 09 cover athlete Brett Favre, founded the Deanna Favre HOPE Foundation after being diagnosed with breast cancer in 2004 at the age of 35. Since overcoming the disease, Deanna Favre has committed herself and the foundation to helping underserved and underinsured women who bravely face the battle against breast cancer.

"EA is honored to team up with Deanna Favre and Target in the fight against breast cancer," says senior product manager, Anthony Stevenson. "Almost everyone has been affected by this disease in some way, so we're eager to give our passionate fans an opportunity to participate in finding a cure."

Target, the exclusive retailer for Madden NFL 09 Pink, will carry the limited edition game in stores throughout the month of October. The game will also be available online at www.Target.com and www.NFLShop.com in October. Madden NFL 09 All-Play Pink is available for the Wii for $49.99. Madden NFL 09 Pink is available for the Xbox 360(R) video game system from Microsoft for $59.99.

Madden NFL football has become a cultural phenomenon and has evolved into the must-have sports title every year, selling more than 70 million(1) units over its lifetime. Madden NFL 09, released on August 12, is the First Sports Game That Adapts To You. Madden NFL 09 will continuously assess your skills and adjust the gameplay to keep the experience both fun and challenging, regardless of whether you are an experienced player or just a rookie, all while training you to become a better Madden player. Recently named Best Sports Game of E3 in the official "Game Critics Best of Show Awards", Madden NFL 09 has over 85 new features and enhancements, including a brand-new broadcast presentation package featuring Cris Collinsworth and Tom Hammond, online leagues, and the most realistic graphics in franchise history.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL(R) hockey, NBA LIVE basketball, NCAA(R) Football, Tiger Woods PGA TOUR(R) and NASCAR(R) racing.
(1) According to NPD

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks are registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Madden, NFL, NHL, NBA, NASCAR, Tiger Woods, PGA TOUR and FIFA are trademarks of their respective owners and used with permission. "PLAYSTATION" is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of companies and used with permission. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Julie Michel, 407-386-5184
Publicist
jmichel@ea.com
or
Katherine Coulthart, 407-386-4812
Sr. Publicist
kcoulthart@ea.com